Matthew Gloag, the grandson of the founder, took over the family business 96 years after its foundation in 1800. A year later he created a new blend, which he called "The Grouse Brand" with the expectation that many hunters would stop in Perth during the hunting season. His daughter designed the matching label with the Scottish national bird. The whisky immediately sold so well that within just a few years the name was added to "The Famous" and the term "brand" was simply omitted. And that is how the popular whisky is called to this day: The Famous Grouse!Tasting notes:Colour: Amber. Nose: Light, elegant, cereal. Taste: Light, floral, malty, notes of cereals. Aftertaste: Long lasting, spicy, peat smoke, oak, toffee, apple.