The image on this bottle shows the iron-free water used to create every drop of Jack Daniel’s whiskey before it is enjoyed around the world. Because iron can ruin a whiskey’s taste and color, this spring played a huge role in Jack Daniel establishing his Distillery at this location.

Following the U.S. debut of this series in 2003, a new bottle in the series was released every year with the exception of 2010. In the U.S. these “Scenes” bottles are available in a 750ml size with 86 proof whiskey, and are not sold in a box or with a hang tag. This series can also be found in Europe (debuted in 1998) as 1 liter bottles filled with 86 proof whiskey and in Canada as 750ml bottles filled with 80 proof whiskey.