The JJ Whitley Potato Vodka is produced by the Whitley family just like the name-like Whitley Neill London Dry Gin. The essence of rhubarb combined in the vodka.Tasting notes:Colour: Delicate pink. Nose: Sweet, summery. Taste: Soft, fresh, rhubarb. Finish: Long lasting, rhubarb. Best enjoyed well chilled, on ice, or as a rhubarb cocktail.